Founded
Launched with a core focus on structured SEO innovation.
Our Story & Growth
How we built leadership in advanced semantic core strategy
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Key Project Launch
Delivered our first enterprise-level semantic core rollout.
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UK Expansion
Scaled services to support nationwide and multi-vertical clients.
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Technique Recognition
Awarded for unique methodology by search industry groups.
Meet Our Team
Expert talent driving your success
Richard Moore
Semantic Lead
1
Semantic SEO
BSc Information Science Manchester University
BrightEdge UK
Core Skills
Keyword research
Site auditing
Data modelling
Methodologies
Semantic Core Clustering
SERP Intent Mapping
Certifications
Google Analytics Individual Qualification
Screaming Frog Advanced User
Leads all technical architecture and audit projects, drawing on a decade in SEO operations and analytics.
Richard’s background merges technical rigor with consultative insight. He steers digital teams through every layer of the semantic process, ensuring each solution is robust, compliant, and aligns with client objectives.
Jasmine Ahmed
SEO Architect
2
Content Clustering
MSc Digital Marketing Leeds University
Searchmetrics
Core Skills
Content mapping
Analytics
Client workshops
Methodologies
Topic Cluster Modelling
Intent-Driven Analysis
Certifications
Moz Pro Certified
Google Tag Manager Qualified
Combines technical SEO know-how with creative clustering for B2B and B2C clients.
Jasmine’s expertise is in synthesising business needs with modern SEO structures. She has led numerous cross-functional projects, translating raw data into meaningful clusters and practical action plans for all stakeholders.
Phil Choi
Data Strategist
3
SEO Analytics
MSc Data Science London School of Economics
DeepCrawl
Core Skills
Data analysis
Reporting
Opportunity mapping
Methodologies
KPI Benchmarking
Technical Site Review
Certifications
Looker Studio Expert
Ahrefs Power User
Focuses on actionable performance analysis and efficiency in semantic frameworks.
Phil is adept at turning granular search data into actionable business insights. His work ensures clients can prioritise what truly drives growth, supported by consistent, metric-driven evaluations.
Sarah Odell
Client Advisor
4
Stakeholder Engagement
BA Communications Bristol University
SEO Works UK
Core Skills
Communication
Stakeholder onboarding
Implementation planning
Methodologies
Client-Centric Strategy
Engagement Mapping
Certifications
HubSpot Inbound Certified
Google Analytics Advanced
Bridges technical SEO expertise with clear, consistent client communications.
Sarah brings clarity to complex projects. She provides both steady leadership and responsive advice, ensuring that every client receives solutions aligned with their organisational culture and digital priorities.
What Guides Our Work
Our Mission
To deliver clarity, structure, and actionable growth for clients seeking more than standard optimisation strategies.
Our Vision
To lead the field in semantic SEO by continually adapting, innovating, and sharing transparent results.
Integrity
We keep client interests first and uphold strict ethical standards, with no hidden tactics.
Accountability
Every promise and deliverable is backed by transparent reporting and measurable criteria.
Collaboration
Our approach is consultative, engaging, and designed for mutual long-term success.
